Services
- Brand Identity
- Strategy + Workshop
- Website
- Digital Development
- Viewing Room
- Stationary Design
- Print Production
- Guidelines
- Templates
- Motion
- Digital
- Website
Client
Jhaveri Contemporary
Industry
Arts and Culture
Team
Sthuthi Ramesh Sebastian Grenzhauser Arnas Ziedavicius Sayeed Islam Dot Printers Tian Khee Siong
Identity for Jhaveri Contemporary, a Mumbai based contemporary gallery. Formed in 2010 by sisters Amrita and Priya with an eye towards representing artists, across generations and nationalities, whose work is informed by South Asian connections and traditions. Jhaveri Contemporary’s gallery space in Mumbai is on the third floor of a heritage building which overlooks the iconic Gateway of India from its balconies.
After a decade of running a successful art gallery, they decided to refresh their brand identity to create a stronger and more distinctive visual brand language.
The wordmark is influenced by and exudes the gallery’s unique interiors. The typeface designed by Karel Martens and Jungmyung Lee has the distinctive motif of unusual high-waisted capitals, with touches of wabi sabi adding a sense of timelessness.
Colours are inspired by the gallery - blue echoes the galleries rafters, red is of the red-oxide floors, and earth tones reflect the raw walls and reclaimed teak windows.
The unique spacing between the two words allows for a pause, and makes artists the centre of the gallery's mission. The space also allows flexibility to adapt to different formats and layouts.
A year-long project covering Brand Identity, Website, Viewing room, Printed matter, Guidelines and Digital templates.
