Services
- Brand Identity
- Social Media Assets
- Logo Design
- Digital
- Motion
- Website
- Web Development
Client
GMSP Foundation
Industry
Charity Philanthropy Non-Profit
Team
Sthuthi Ramesh Sebastian Grenzhauser Nicoletta belardinelli Sayeed Islam Arnas Ziedavicius Images Gallery Stock
GMSP Foundation sought a warm, uplifting visual identity, one that would break away from the traditionally formal aesthetic of philanthropic institutions and deeply resonate with the communities it serves.
As a family foundation rooted in the belief in a shared humanity that connects people across the world, GMSP’s core values—Trust, Love, and Humility became the guiding principles for our design approach.
The visual identity draws inspiration from three sacred flowers often offered in spiritual traditions, Jasmine, Marigold, and Lotus each symbolising purity, devotion, and resilience. These elements not only reflect GMSP’s spiritual grounding but also echo the foundation’s deeply held family values.
From the outset, we worked in close collaboration with GMSP’s board and extended team, engaging in workshops, stakeholder interviews, and in-depth brand audits. This collaborative process laid the foundation for a strong strategic identity and a cohesive digital presence.
We delivered a fully integrated visual system including brand identity, graphic language digital design, social media assets, and brand guidelines—positioning GMSP clearly within the space of trust-based philanthropy, with a tone that is as heartfelt and human as the work it supports.
