All Around Design

Bringing the brand proposition, “For every learner, every step of the way” to life through a visual and structural system inspired by the four core English language skills: reading, writing, speaking, and listening. These skills are represented as a distinct yet interconnected set of shapes, forming a flexible visual language that maps a learner’s journey.

These shapes form a visual language system that enhances and elevates graphic assets across digital environments. Animated shapes overlap, link, or transition into one another, showing how skills are built in harmony, not isolation. The arrangement evolves from simple, minimal forms to more layered, intricate compositions—mirroring growth and learning.

Working closely with key stakeholders at Cambridge English, we developed functional animated digital templates and guidelines that enabled their internal team to produce cohesive and consistent communication assets.